Changing Ticket Prices After Sales Have Started

Summary: Once the first ticket has been sold for an event or a specific ticket type, its price is locked and cannot be edited. This policy is crucial for financial accuracy and fairness to all customers. This article explains why this is the case and provides a step-by-step guide on how to offer tickets at a new price.

Why Prices Are Locked After the First Sale

We understand that sometimes you need to adjust your pricing strategy. However, once a sale has been made, locking the price is a standard practice for a few important reasons:

• Fairness to Early Buyers: Customers who purchased tickets at the original price expect that to be the set value. Changing it later can create a poor experience for your most enthusiastic, early-supporting attendees.
• Financial and Reporting Accuracy: All of our financial reporting, including your sales data, tax calculations, and payout amounts, is tied to the price at the time of purchase. Altering the price mid-sale would compromise the integrity of these reports for both you and us.
• Clarity on Refunds and Exchanges: In the event of refunds, the transaction must be tied to a clear, unchangeable price to avoid confusion and ensure legal compliance.

Our Recommended Solution: Cloning Your Ticket Type

The best way to introduce a new price for your tickets is to create a new ticket type. This keeps your reporting clean and is clear for your customers.

Here’s the most effective way to do this:

1. Pause Sales on the Original Ticket Before creating the new ticket, you should stop sales on the old one to avoid confusion. Navigate to your event dashboard, find the original ticket type, and set its status to ‘Paused’ or ‘Hidden’.
2. Clone Your Ticket Type Use the ‘Clone’ or ‘Duplicate’ function on your original ticket type. This will create an exact copy, saving you time on setup. (For a more detailed guide on creating multiple ticket types, see our article: Setting Up Multiple Ticket Types).
3. Edit the New (Cloned) Ticket Now you can edit the cloned ticket.
   • Update the price to your desired new amount.
   • Crucially, adjust the quantity to the remaining number of tickets you want to sell for the event.
   • (Optional) Consider renaming the ticket for clarity (e.g., “Phase 2 Tickets,” “Final Release,” or “General Admission”).
4. Save your edits

Your new tickets will now be available for purchase at the new price, while all previous sales records remain accurate.

What If I’ve Already Shared My Event Link?

If you shared a series or company page, your link won’t change.

However, if the link you were sharing was directly for the old event, then this is a new event URL. If you’re unable to update the url (i.e. you had it printed, or a site whee you posted the link isn’t editable) and you need to reuse the original link, we can help.

Once your new event is set up, simply contact our support team with the old and new event URLs. We can redirect the old link to the new one, ensuring a seamless experience for your customers.